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The article opens with the line “At Apple, accessibility is a core value,” and describes Apple marking the International Day of Persons with Disabilities by releasing a short film that presents accessibility as part of everyday life rather than something exceptional.
The 170-second film, directed by Kim Gehrig, follows a diverse group of students in ordinary campus scenes while the song “I’m Not Remarkable” rejects inspiration porn; people with disabilities are present as part of the group, not as a spectacle.
Accessibility features are shown in routine use—VoiceOver and Braille Screen Input on iPhone, Magnifier on Mac, AssistiveTouch on Apple Watch and iPad, and Live Captions on iPad—underscoring everyday practice and the importance of following the International Accessibility Standards.
The piece argues that accessibility should be normal across life and technology, with examples such as ramps beside stairs, voice-controlled access on phones, and sign-language versions of TV programmes, so accessibility is part of everyday life.
Watch the following video on Youtube and turn on the Audio Description in settings. https://www.youtube.com/watch?v=KmFPWxjmnqE
Read the Full Article: “I’m not Remarkable” reminds us that accessibility should be a core value of all tech, and not just of Apple.
By: Nimish Dubey
