Too many teams still tack on accessibility at the end—then wonder why forms fail, links confuse screen readers, and images hide meaning. This piece shows how that “afterthought” mindset quietly bleeds revenue and trust, and why making fixes part of the workflow pays off. For quick context on the broader landscape, see why digital accessibility must be a next priority.
Mobile is where customers decide fast—so small touch targets, low contrast, and unlabeled buttons are conversion killers. You’ll get a practical snapshot of what to prioritize first (think input labels, focus order, and readable type) and why it matters when most traffic is on phones. For principles that reinforce this, explore the section on prioritizing mobile accessibility.
Your Blind friends will instantly be able to tell if an email message is accessible or not. That's because they are using the Screen Reader technology which the accessibility standards are designed for. If these standards were followed, then things work. If not then there are usually problems.